A powerful web 2.0 website is getting the attention of Internet marketers from around the world now that they realize they can promote stuff and build their brands using the site.

Getting active on Squidoo involves more than creating a web page by dragging widgets onto a page and personalizing them. In fact, you need to spend some time to hook your lens up to other pages and groups, and then build a few links from external websites.

Here are 3 simple Squidoo marketing techniques to get you started building website traffic and brand reputation using Squidoo lenses:

1. Use the forums at Squidoo. Squidoo calls the forums SquidU, but they still let you connect with other community members and create friendships. By becoming friendly with other lensmasters, you can get others to link to your lenses and bookmark them on their web 2.0 accounts. You can even get senior forum members called SquidAngels to come and bless your lenses, which always leads to good things, like higher rankings.

2. The Squidoo Groups - these groups are collections of one or more lenses, categorized in some way, and you can join some related groups and become active on that page by leaving comments, answering polls and voting on things. When you get your lens listed in other groups, or even your own groups, it creates more links back to your lens, and thus generates higher rankings and more website traffic.

3. Find related Squidoo lenses, and read their content and post valuable comments along with your lens link. Just be sure to add a valuable comment and not just a spammy “visit my lens” request. Never leave negative comments, or “constructive criticism”…this is better communicated in private.

Squidoo also has buttons that let you bookmark a lens using the popular web 2.0 bookmarking sites, like Digg, Twitter, Myspace and Stumbleupon. Try bookmarking related lenses at Squidoo, and then leave a positive comment on the lens you bookmarked, letting them know you like the lens and that you bookmarked it for them. They will very often do the same for your lenses.

Squidoo is a great place to learn highly effective social behavior that leads to greater success and income. Simply do useful, kind things to others, and what how your prosperity and income rises with the number of good deeds you do. Try applying everything you have learned, and see just how much income you can make using Squidoo.