1) They don’t fully understand it.
Perception: Marketing is advertising.
Reality: Marketing may not even include advertising.
Perception: Marketing is an expense.
Reality: Marketing is an investment.
2) They rely almost exclusively on Word-of-Mouth.
Word-of-mouth is the best way to get business and savvy marketing helps create it.
So, you can’t sit back and hope for customers. You must be proactive.
3) They […]

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We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.
1. Defensive plays. Client tries to […]

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